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A NEW BRIDAL & EVENINGWEAR ATELIER OPENING IN MILAN. MINE. HERE’S HOW IT ALL BEGAN.

19 November, 2015
You know guys, it’s been MONTHS (again!) since I last wrote on the blog, I keep promising myself to write often but somehow work and life and things to do always get in the way, as things happen faster than I’m able to write them down! But here’s the thing, now that I’ve finally announced the opening of my atelier on December 5 and it’s no longer a secret, I can finally share the story behind it with you. Well at least the first part of the story, because the story is LONG. When I started this little business 3 years ago ...

Elochka spring summer 2014 – The story of a collection

19 April, 2014
Hello dear readers, I'm back to writing! Hope you're enjoying the Easter holiday as much as I am, so grab a chocolate bunny nad enjoy the story of the making of the Elochka Spring Summer 2014 collection! The collection was launched on March 31 (see it all in my store here in my shop), so I was quite behind with telling you the story. But now with Easter I finally took a breath, and a break from this crazy caroussel that were the last 2 months, to take the time to write it. I had worked with my dear model friend Rosa for ...

Guest post on the Je Veux Magazine blog! And a bit more…

30 October, 2013
Hey folks! Things have been pretty hectic around here lately, as I've been fully immersed in fulfilling the hugest order I had ever ever received... the mythical 6 bridesmaid dresses and 6 tulle petticoats for Jacqueline's wedding in Sydney! But I have news and I will have more news in the following days. For today the main piece of news is that I've been featured on the Je Veux Magazine blog! The sweet Eleonora published this guest post of me where you can read a bit about my story (and see some cute cute cute pics of my dresses). Now that you read the post you can ...

The dutch affair – Completed

18 October, 2013
I was telling you guys 2 days ago that I was working on a very special project for my first Dutch client. Well, the project (dress + petticoat) is completed and the package is on its way to Amsterdam! The design is based on the one of this dress from my online shop. My client wanted some modifications though, a narrower collar with 2 roses placed "hanging" in the upper side, 3/4 sleeves instead of long, and a longer hem for the skirt part. There was also a request about raising the neckline and placing the roses "hanging" on the dress as ...

1 Year of Elochka!

15 October, 2013
1 Year of Elochka!
This is it folks, the day has come, today is Elochka's first birthday! Exactly 1 year ago, on October 15th 2012, I was opening my online shop with only 15 products I had made out of passion and love for sewing, without knowing what exactly will happen after. I had my beautiful friend Rosa as a model, another friend, the talented Beatrice from Bee Photography as a photographer, and a stunning old house as a location to photograph these 15 products. I remember the excitement of having my first sale just a few hours after opening the shop, but also the struggle ...

Craftcamp 2013 and news

14 October, 2013
Hello readers, here we are in a new (cold) week of October! It's the last day of the first year of Elochka (anniversary post tomorrow!) and there have been a lot of things going on lately! Last week I finally took the courage to submit my trademark registration for Elochka at the Chamber of Commerce in Milan so now it means that I only have 6 months to wait (and pray) that my submission is accepted. This weekend I had the chance to participate at the first national gathering of the Italian Etsy sellers,Craft Camp 2013, organized by the wonderful fellows from ...

The baby blue taffeta evening dress – COMPLETED!

1 October, 2013
Good day, readers! I can't believe it's October 1st already! Autumn is well on the way but today I'm defying it by showing you guys a baby blue taffeta evening dress. It's a project I have been working on since May (yes, MAY! I actually bought the fabric and notions for it in May...) but it's finally completed. It's for my lovely cousin and it will fly all the way to Bucharest as soon as I also get to complete the prom dress for her daughter. (on a side note, I have a cousin who has a daughter who has a ...

Back to school, some ivory lace, and tweedy wool

27 September, 2013
Look at me making commitments on regular posting and already breaking them the second week! I'm actually writing this from my kitchen table in Bucharest. I'm here since the day before yesterday and the last 3 days have been so crazy I couldn't even stand still and write this post. My brother had his PhD thesis dissertation today, which is also the reason why I came (and also the reason why I am so happy and proud!! <3), but I'll be back home in Milan tomorrow and production and posting will go back to normal. The BIG news is that... It ...

How it all started

18 September, 2013
Once upon a time there was a little girl who loved her grandma very, very much. Yep, the little girl is me. My grandma (my mom's mom) used to live in a small Romanian village, a few dozen kilometers from the seaside city of Constanta, which is my hometown. My parents used to take me to her place when I was just a few years old, because my father used to work in Bucharest and my mother had to spend a year in Bucharest too, to get her specialty degree. It was in the 80s, the last and hardest years of ...

It’s been while… but I’m back to blogging

16 September, 2013
Geez folks, I can't believe I created this blog exactly one year ago and I wrote nothing on it apart from my initial post! I have to admit that when I created it I had no clue of how things would turn out for Elochka, but the reality proved to be far more exciting than I had expected! Anyways, now I'm back to documenting my journey here, with a pretty new look thanks to the awesome guys at Mlekoshi Playground (a lovely store on Etsy where I purchased the new blog template)! So what has happened so far during this year? I opened my ...
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